A Pet’s Health

There are many factors that can contribute to a pet’s health, however the better the quality of food the more benefit and nutrients it will receive, it will then be able to turn the nutrients into energy for everyday health and welling.

How can you tell a products quality?

When a pet consumes food they will inevitable produce stools. But what does this tell an owner about the quality of the food?


A pet’s stool should be brown in colour. If it is another colour it may indicate a problem in which the owner should contact a veterinarian for advice.


It should be firm, but not too hard. A good firm stool means that a pet’s gastrointestinal tract is absorbing the nutrients from their food efficiently. Loose stools may mean the food isn’t being absorbed properly by the gastrointestinal tract or can be a sign of infection.


The main contributor to how much a pet produces a stool will be how much they are fed in accordance to their size and nutritional requirements. If a pet is producing large volumes it could mean that they are consuming a large amount of indigestible food within their diet.

The more digestible the food the fewer the stools as the nutrients are made more available.

The Grain Free range contains a variety of different freshly prepared protein sources. Freshly prepared proteins have 90%+ digestibility therefore a pet will be able to utilise the nutrients more efficiently.

A pet’s health is of paramount importance to the owner and providing guidance regarding what they should look out for will help maintain and develop the relationship between pet food purchaser and brand owner.